VisitorVille takes your website and represents it visually on your monitor as if it were a city, where each building represents a specific page on your site.

Using a variety of other 3-D images, such as avatars representing individual visitors (together with indicating factors regarding whether they are a return visitor, a user who has converted in the past, a first-time visitor, etc.), buses to represent the search engines tracked that “deliver” the visitors to your pages, other specialty vehicles of your choosing to “transport” visitors from page to page, etc., VisitorVille is a novel approach towards website statistics that is certainly more interesting than statistical reports (although those are also available) and which enables you to see your “town” grow as you expand or try out different ad campaigns.

As long as one is careful not to get carried away with the game-like aspects of VisitorVille, such as the opportunity to chat in real time with visitors currently on your website, the information offered covers all the expected stats that one could wish for in a robust analytics program. You can easily compare click activity, for example, on two different versions of a web page in order to test which is more effective at moving visitors to conversion into customers, and even view historic data from a VCR-like setup. Each visitor to your site is issued a “passport” which has 24 different pieces of information about them, so that you can analyze your visitors, where they have come from, which keywords brought them to your site, and even the ROI if they make a purchase.