Internet Marketing Tools
LiveSTATS.NET
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February 23, 2008 |
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LiveSTATS.NET comes in two formats – either installed on your own system or as a hosted service by DeepMetrix. As with other web analytics solutions, LiveSTATS’ reports feature measures of repeat visitors, unique visitors, keywords, the path visitors take through your website, conversion measurement, and customized reporting. Visitors to your website can also be segmented into different groups.
The latest addition to the service is called Click Streams, which not only tracks visitors, but also helps you with analysis of the effectiveness of the links on your website and navigation patterns, all in real-time.
Rather than relying on server log files for its stats, LiveSTATS.NET uses a page tagging technology called StatScript to identify individuals, giving each visitor a unique, anonymous ID number, so that even if more than one person uses the same IP address or IP addresses are constantly changed, the product will be able to distinguish between them. Their page tagging service also ensures that clicks from robots and proxy servers (such as AOL) are not counted.
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