PPCBidTracker is an automated tracking tool that manages keyword bidding on your PPC ads on top search engines around the world. In addition to tracking keyword bidding, the tool also includes access to assistance with managing your PPC ads and solutions that can be customized to your particular situation. For example, the company can integrate PPCBidTracker with a client’s proprietary tracking system to enhance its ability or usability.

ProfiTracker is used to assess an individual businesses situation, together with an analysis of ROAS (Return On Ad Spend), which is basically ROI at the keyword level. PPCBidTracker’s analysts also ensure that bid adjustments are based on ongoing keyword recognition, looking at historical bid data from trustworthy sources and finding new traffic outlets for your ad campaign.

The analysts at PPCBidTracker are anxious to work on advanced or customized solutions and provide examples of software they have developed to help individual cases and modify any existing software they have developed to integrate with any in-house system currently in place in a client’s company.

The search engines in the United States that PPCBidTracker currently works with are Google, Overture, FindWhat, Enhance Interactive, Kanoodle, ePilot, and SearchFeed, with plans to add more as soon as agreements can be negotiated. Their international search engine offerings to date include only the Overture versions in different countries and languages, such as Overture in France and Espotting sites in different parts of Europe.

PPCBidTracker appears to be a fairly robust tool, offering the user the ability to self manage their PPC ad campaigns if they wish to, and track and change position, CPC, and the ability to turn an ad off or turn it back on.

Users seem quite enthusiastic about their experiences with PPCBidTracker and particularly like the ability to work one-on-one with an analyst to customize their individual PPC ad campaign to the extent allowable, which appears to result in huge time savings for such clients, as they now trust the results of their bidding will be close to what they have asked them to be and check their online status less frequently, thus freeing them up to concentrate on more important matters.

A big plus for PPCBidTracker, which is otherwise has fairly low visibility online, is that it is one of the bid management software offerings that is approved by Overture. In fact, a fairly interesting informational section on the site offers the details of what is allowed in a PPC ad by the search engines they serve, including how many characters can be in the title, content, URL, etc.