HitBox Professional is designed for the small business market and can be a useful way of tracking ad results, with the main selling point being the hundreds of reports that you can access for analysis.

HitBox bills itself as “simple, real-time insight to improve your bottom line,” and the number of statistics that are tracked indeed fit the bill. As with any web analytics system, HitBox will track visitors through your website, identify promos that do well and those that don’t, allows you to schedule reports to be sent to you via email, etc.

A free download whitepaper entitled “Web Analytics – It’s Surprisingly Simple!” is available on site, as well as a demo of the product, but you do need to register with WebSideStory (free registration) in order to access it.