Clickrisk can analyze your individual situation and propose general changes and provide comments on your overall risk management, in addition to strictly tracking click fraud, since the company believes that click fraud is just part of a larger problem many companies are not aware of and are not protecting themselves against.

On the website is a document that is a concise analysis of the background and particulars of click fraud and how it can affect your bottom line or ROI that is fairly basic, but useful to novices who are just beginning to tackle this problem for their ad campaigns.

The leading advisory notice on the homepage concerns what is now a fairly well-known issue with Google’s clickthrough rates and page impressions that could cause your account to be disabled. Although this is definitely an important issue, there does not appear to be an archive of other advisories – this might pique the interest of potential clients looking for a program that is up-to-date on the latest click fraud scenarios or other “flaws” to look for in your PPC advertising campaign.

Overall, the site is attractive, but there is little substance to it, aside from fairly generic click fraud information and advice. Although it is nice to see a company that looks for individual solutions to a particular company’s needs, the impression one gets is that this could be a costly alternative for tracking just one vital metric.