PPCtrax offers a couple of interesting facets not usually seen in click fraud protection software, including the ability to access IP address history (stating “we’ll alert you to prior offenders”). Of greater potential utility are their email alerts when your PPC account drops to 20% of funds remaining and again when it reaches 0%, so that you can investigate and ensure all is well.

Another positive emphasized on the website is the offer of help with securing a refund from your search engine should click fraud be detected by PPCtrax – however, no details other than the supplying of detailed reports that track different aspects of clicks are provided to suggest that PPCtrax will take further action on your behalf with a PPC search engine.

In addition, PPCtrax reports they are building a database of IP addresses that have previously been associated with click fraud with other clients, which will be crosschecked with your statistics via a database system and suspicious activity flagged. Whether or not the same click fraud perpetrators are targeting your website as would have targeted other clients in other industries who have used PPCtrax, however, has yet to be proven. Spikes in activity from a specific IP address are instantly detected.

The packages are offered on a month-to-month basis, with telephone and email support and a “no excuses – money-back guarantee” advertised. As well, a 30-day free trial is offered for any of the packages and installation support is available at no extra charge. Technical support is offered either via email or through an Arizona phone number, or if you are already a client, there is a support link in the control panel of your account.